Jodogahama Beach

Jodogahama Beach, or “Pure Land Beach,” is one of the most famous places of scenic beauty on the Rikuchu Coast. The vivid contrast of the sharp, white rocks, green pines, and deep blue sea has been compared to the Pure Land or Paradise by a Buddhist monk named Reikyo, hence the name “Jodogahama.” It is listed in Japan's 100 Best Beaches, 100 Best Beaches for Swimming, 100 Scents of Japan, to name a few.

Image Provided by Iwate Prefecture